The Importance of Pinterest

You may be wondering why a brand would need to use #Pinterest in the first place.

Pinterest can be a very useful tool for designers whether it is for inspiration or to market their own work.

Inspiration

Designers need #inspiration from time to time. We come to a designers block just like writers come to a writers block. So just by scrolling through Pinterest, something may pop out and inspire a design.

Pinterest allows you follow specific boards.

For designers, they may want to follow boards such as art, design, typography, colors, patterns, etc. Anything that might inspire them.

Everything is design. EVERYTHING! - Paul Rand

Marketing

Pinterest is not just about scrolling through what other people post in order to find inspiration. Designers can also use it to promote their own design work/brand.

Pinterest is a great place to build your portfolio for others to see.

You can make specific boards and post your work into each. For instance, you can have a typography board which is just of the typography work you have created. This makes it easier for employers when they are looking at your portfolio because you may have only a few boards of work that they need to see and others that they do not need to see.

Your work may even inspire other designers who are on Pinterest for the same reasons.

MARA –

MARA --- is a designing company that uses Pinterest to their advantage.

They use Pinterest as a way to display all of their design work.

Essentially, it is their portfolio. They even add their website link onto every post to get people to visit their website. This is a great way to market yourself by using Pinterest.

So join Pinterest today to not only help with inspiration but to get your brand seen.